Case Study: 2016 BMW 440i Xdrive
Today’s case study is a 2016 BMW 440i Xdrive, in Mineral Grey Metallic.
This BMW belongs to a longtime client of mine, who’s been with us for over 14 years now.
He’s part of a select and exclusive group of clients whom I call “lifers” — meaning we’ve known each other for almost my entire business life.
During this time, he went through no less than 3 different cars — one at a time.
His cars are never abused or neglected as my client is also a member of my VIP Club, so they get cleaned and detailed on a regular basis.
With the risk of disappointing you, I have to say there’s really nothing dramatic or out-of-the-ordinary about this particular case study.
And here’s why:
The owner trusts my expertise, and has invested considerable sums of money into keeping his car in top condition.
He’s getting the Interior Sanitizing Service done twice a year — once in the Spring and once in the Fall — to make sure no mold, dust mites, or other allergens can ever develop inside the car.
The exterior paint got treated with our signature ceramic-based Paint Protection System to maintain it in the best possible condition for a resale later down the road.
All exterior windows also get treated twice a year with our premium Glass Treatment to repel water and improve visibility when driving in the rain.
Because of all this attention, the BMW 440i is in an unbelievably good condition, as close to a like-new state any car can possibly be, while also being driven and enjoyed by the owner every single day.
As the owner himself confessed to me once, he takes pride in how the car looks because the car is part of his “success image”.
Clean My Car (not) to the rescue…
The exterior of this BMW 440i Xdrive is in very good condition, because of frequent cleaning and being treated with the Paint Protection System.
When driven every single day, no matter how much care you take, the car will get dirty. Dirt left sitting on the paint degrades and devalues your car, taking away from the good looks.
Cleaning it on a regular basis ensures your car stays in top condition.
The interior was a different story…
When you spend time in a car, even if just by yourself and the occasional passenger, dirt gets dragged inside no matter how careful you are.
(to see our Car Interior Cleaning Process, go here)
Quick side note: Many car owners expect an interior in such condition to come out clean with “just a quick vacuum”. This is never the case. Aside from a thorough and extensive vacuuming, the carpets need to be shampooed, otherwise the improvement is minimal at best.
A few hours of solid and meticulous cleaning, and my client’s BMW 440i Xdrive is back to like-new again…
We always get better results cleaning a higher-end car, such as a BMW, which is mostly because of the quality materials BMW uses in assembling their cars.
Just like anything else in life, with cars you get what you pay for. In this case, you pay more for a BMW than you’d pay for most cars, but you get much better, and more durable finishings.
The interior is now spotless — dirt and debris gone. It also smells fresh.
My client was super happy with the results. This is what he had to say about it, on Google reviews:
Flawless service every single time. I wouldn’t trust anybody else with my car but Alex and his team at Clean My Car. Thanks again!
If you own a BMW, and would like to get it properly cleaned and detailed, by someone with experience in the peculiarities of the BMW brand, you’re in the right place.
Visit CleanMyBMW.ca for details.
(On the other hand, if you’re driving a minivan or pick-up truck, our premium car cleaning service may not be right for you.)
Not quite ready to book an appointment right now? Click here to request your Free INFO KIT (including a complimentary $100 car cleaning Gift Card — plus a copy of my book, “How To Have Your Car Cleaned Properly, At the Lowest Possible Price”)